Medha Neelwarna's profile

Re-Design, Concept Generation

Re-designing Modules for Largest eCommerce Store in USA
Information Architecture, Conceptualization, Napkin Sketches, Wireframes, Interaction Design
 
Customer
One of the world's largest company in e-Commerce industry in United States

Application type
Re-designed the modules on the website.
Saved searches and sellers allows users to act and transact more.
Acts like a window into search results.

Business Goals
Provide a better Snapshot view so that users are not overwhelmed
Get people to act on items and transact more
Make page more alive and open Limit the number of blanks shown to the user
Make it personalized window 
Make it easy to scan for user research 

User Goals
Snapshot view
Use for research of the products on website 
Control over the page and easy to scan
Enticing, leads to discoverability
Opportunity to dig deeper
Clear CTA’s (Call to actions)What is new ? If seller is running a sale feature something.
Easy access while browsing. Easy ways to save searches

Users
Thrifty bargain hunters, expert value finders, buyers, sellers

Responsibility
Consultant Interaction Designer responsible for redesigning the modules - Saved Searches and Saved Sellers

My Role
Requirement Gathering
Requirement analysis
Concept Designing
Wireframes



Sample Design Deliverables
Napkin Sketches 
Wireframes  - Saved Searches
Explorations - Saved Searches and Saved Sellers
Visual Designs
 
Feedback from the client

“Medha... I really like how your wireframes are looking. Very clean. ; ) Send me the illustrator file you are using so I can reuse some of the awesome elements" - Riaz (Lead Interaction Designer)

"Medha has excellent wireframing skills and ability to make prototypes overnight" - Riaz (Lead Interaction Designer)

"Medha worked very hard and gave more than 100%. She has definitely improved during her time here and I believe she can continue too" - Blair Hamilton (Product Manager)

"Medha,I just wanted to congratulate you and thank you for all the work you did on Saved Search and Saved Sellers. As you know, we evolved the design a little but your initial wires pioneered the project and I wanted to thank you personally for all the hard work. You have done a great job on this !"
Best, Karlyn (Lead Visual Designer)



 
Re-Design, Concept Generation
Published:

Re-Design, Concept Generation

It allows Track, Win and manage your buying, selling, messaging, account information, preferences from a single, secure location Acts as a Hub P Read More

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